About Us

Group IMD is a global technology business. Our mission is to transform advertising workflow by automating processes and connecting everyone.

IMD Cloud is a 100% cloud native product that manages the workflow of video creative content between thousands of production companies, agencies and media owners on behalf of brands.

Founded in 1996, Group IMD has grown continuously to become the world’s more extensive pure play, broadcast quality, video advertising platform.

Group IMD has two other related products. CARIA® processes media transactions between buyers and sellers of video media and is owned and operated by Optimad.

Fastrax gets promotional music videos from record labels, artists and promoters to broadcasters, producers and other media for review, linear broadcast and on demand use.

Working in more than 100 markets with over 35 local offices, Group IMD’s worldwide presence across Europe, Asia Pacific, Australasia, the Middle East and Latin America is changing the way advertising works.

Group IMD is owned by its management and Inflexion, an award-winning UK mid-market private equity firm with c. £2bn under management.

Simon Cox, CEO, has led Group IMD for the last nine years with a focus on geographic expansion both organically and through a series of acquisitions and investments most recently covering Asia Pacific (eBUS), Latin America (A+V) and China (TVCXpress). Previously he built image.net into a wordwide platform for publicity workflow and asset management; it is now owned by Getty Images and continues to thrive.

Carmine Masiello, Chief Product and Technology Officer, founded eBUS in 2005 and expanded across Asia Pacific with IMD Cloud, a product he conceived and designed reflecting three decades of experience owning and running Advertising post production, software and multimedia companies.

Philip McDanell, CFO, has worked with IMD for nine years. He has held several leadership positions in media companies with excellent track records in financial management ranging from Chrysalis (where he was Managing Director) to Zenith Productions, at the time, the UK’s largest independent film and television production company.


Chief Executive Officer


Chief Product & Technology Officer


Chief Financial Officer